OpenSea Rejects NFT ‘Pivot,’ Says It’s Evolving to ‘Trade Everything’

OpenSea CEO Devin Finzer has rejected claims that the company is pivoting away from non-fungible tokens (NFTs), saying instead that the marketplace is “evolving” into a universal platform to trade every type of onchain asset.

In a Friday post on X, Finzer announced that OpenSea’s October trading volume exceeded $2.6 billion, with over 90% of that amount coming from token trading, calling it the beginning of the platform’s transformation to “trade everything.”

“We’re building the universal interface for the entire onchain economy — tokens, collectibles, culture, digital and physical,” Finzer told Cointelegraph. “The goal is simple: if it exists onchain, you should be able to trade it on OpenSea, seamlessly across any chain, while maintaining complete control of your assets,” he added.

OpenSea was the first major NFT marketplace, launching in 2017 as a platform for buying, selling, and trading various non-fungible tokens. The platform remained the dominant player in the space until early 2023, when it lost momentum due to a combination of the overall NFT market crash and the rise of a major competitor, Blur.

In April this year, OpenSea managed to reclaim its lead in the NFT market, capturing over 40% of total trading volume during the month. As of this writing, OpenSea is the largest NFT marketplace with a market share of 51%, according to data tracker NFTScan.

Related: OpenSea Debuts NFT Reserve with CryptoPunk Purchase

From NFTs to an onchain trading hub

Finzer said OpenSea is now positioning itself as the “interface layer for the entire onchain economy,” integrating token trading, swaps and portfolio management across 22 blockchains.

He said the platform’s users were juggling multiple wallets, bridges, and interfaces just to manage their portfolios. “We realized the same infrastructure expertise that unified NFT trading could unify all onchain trading. Now users can swap from Solana to Ethereum, trade any token, manage any asset, all in one place, without the complexity,” Finzer said.

The CEO positioned OpenSea as an alternative to both centralized and decentralized exchanges. “Unlike CEXs, you keep your keys. Unlike DEXs, the complexity is invisible,” he said. “We aggregate liquidity across 22+ chains into one seamless experience.”

However, Finzer rejected the idea that NFTs are now secondary. “Everything onchain is core to our business model — that’s what ‘trade everything’ means,” he said.

Related: OpenSea expands beyond NFTs with OS2 public rollout

Mobile app and SEA token ahead

OpenSea confirmed it is preparing to launch a new mobile app before Q1 2026, bringing instant crosschain swaps and portfolio tracking to mobile users. The company said it aims to bring “the entire onchain economy to your pocket,” making onchain trading “as easy as checking Instagram.”

Additionally, the OpenSea Foundation will launch its SEA token in the first quarter of 2026, which will support governance and ecosystem participation.