Sartiq closes pre-seed funding to build the AI-based content engine for the fashion industry

Sartiq has already given tremendous results, from luxury fashion houses and high-volume digital retailers in Italy and Switzerland and is currently in pilot with leading European fashion houses including Guess, OVS Group, Missoni, MooseKnuckles and more. The system is designed to learn a brand’s unique identity—its models, photographic style, and workflows—to function as an integrated content engine. Early results report +200% PDP (Product Detail Page) key metrics improvements and 30% conversion uplift.

Linda Pasqualato, E-Commerce Manager, Gas Jeans comments: “We’re producing on-model photos and videos 8 times faster, and those same images are driving a 30% uplift in PDP conversion. It’s a massive win for both speed and performance.”

“The biggest barrier to AI adoption in fashion is trust. Brands rightly ask: ‘Will this image actually look like my product and will it sell?’ We focused obsessively on solving this first,” said Luca Ambrosini, CEO & Co-Founder of Sartiq. “We have proven with major brands that our technology can deliver on-model imagery with the accuracy required to increase conversion without driving new returns. This is our foundation.”

With that proven, we are now expanding our platform to become the end-to-end content engine for the industry. Our vision is to support the entire creative lifecycle—from a single sketch to a global campaign—all managed through a single, intelligent system that learns and adapts to each brand’s unique identity.”

The funding round was led by Founderful and included participation from Venture Kick, alongside a follow-on investment from original backer Magic Mind, the vertical AI investment vehicle of Zest and Compagnia di Sanpaolo.

Alex Stöckl, Founderful’s Partner comments: “Generative Al is here to stay. For the technology to go beyond playful marketing, and to significant efficiency gains and process optimization, it requires deep integration into workflows from creatives to project managers all the way to the commercial teams of brands, distributors and retailers. Luca and his team are building just that and their traction with global brands is telling of their understanding of the industry needs for the future of fashion photography.”

Gabriele Ronchini, CEO of Zest Investments (for Magic Mind), comments: “With Magic Mind, we back projects that can leverage GenAI not only to generate accurate results, but to orchestrate the best models in a way that truly reflects the client’s needs. Sartiq stood out from the very beginning, when we first invested at incorporation, for its ability to combine technical excellence with an end-to-end user experience that fashion brands can immediately recognize as valuable. This solid foundation gives us strong confidence in the company’s scalability and future growth.”

Sartiq, incubated at the USI Startup center in Lugano and awarded by the Innosuisse Innovation Booster Fashion & Lifestyle (Dagorà Lifestyle Innovation Hub and Lifestyle Tech Competence Center), supports brand image rights workflows and disclosure practices aligned with the EU AI Act. Models depicted are AI-generated composites; brands retain full commercial rights to images produced via Sartiq per contract.

(Press release / SK)
Photo: Sartiq founder L-R: Luca Ambrosini, Andrea Ravano, Felipe Cardoso