Samsung, Coinbase Global Expansion Targets 1B Galaxy Users

Update 1:59 pm UTC: This article has been updated to include a section on the Samsung Wallet.

Consumer electronics giant Samsung has partnered with cryptocurrency exchange Coinbase in a deal that could bring easier access to cryptocurrency for more than one billion Galaxy smartphone users worldwide.

In the first phase, about 75 million Galaxy users in the United States will gain access to Coinbase One, a subscription service that offers zero trading fees, higher staking rewards and account protection for lost funds due to unauthorized access, Coinbase announced Friday.

“Together with Samsung, we’re pairing their global scale with Coinbase’s trusted platform to deliver the best value for people to access crypto — starting with more than 75 million Galaxy users across the U.S., and soon around the world,” said Shan Aggarwal, chief business officer at Coinbase.

The two companies aim to expand access to more Galaxy smartphone users worldwide, potentially bringing a significant influx of new mainstream investors to the crypto market, given the over one billion active global Galaxy users.

Samsung accounted for about 13% of the world’s 7.4 billion smartphone users as of September, according to BankMyCell.

Related: Wall Street’s next crypto play may be IPO-ready crypto firms, not altcoins

Samsung Wallet partnership will make crypto “more accessible,” says Coinbase CEO

The new partnership will enable US Galaxy smartphone users to buy crypto via Samsung Pay, in addition to the free access to Coinbase One, which costs $4.99 per month for the basic version and $299 per month for the premium.

The new partnership will “make crypto even more accessible,” wrote Coinbase co-founder and CEO Brian Armstrong, in a Friday X post.

Related: US government shutdown may signal crypto market bottom: Analysts

Launched by Samsung Electronics, the Samsung Wallet marked the evolution of Samsung Pay, which was initially launched in 2015, before integrating multiple crypto wallet features and rebranding into the Samsung Wallet mobile application in June 2022.

Samsung Wallet was first rolled out as a payment method and deposit option for cryptocurrency traders on Coinbase at the end of July 2025.

The partnership with Coinbase marked Samsung’s commitment to allow users to “explore and engage with crypto on a trusted platform,” from the convenience of their mobile phones, wrote Drew Blackard, senior vice president of mobile product management at Samsung Electronics America.

Samsung Wallet app users can execute crypto mobile transactions, installment payments, peer-to-peer transactions and access digital identity services.